Clariant’s GlucoTain® GEM pushes the bubble further for soap, bath & shower

− Multifaceted innovation to support water- and packaging-saving mild products
− Pure concentrated format, natural origin, robust builder of cleansing compositions
− Gives unique sensory to foamy compositions with pampering and protective after-feel on
skin and hair

Realize waterless and concentrated rinse-off and conditioning applications that are extra-mild, high
in creamy foam and renewable carbon index (RCI), and easy-rinsing with a precious class of
materials now available to formulators. Launched today, Clariant’s new essential member of its
natural ingredients portfolio, GlucoTain GEM, is intended for use in personal cleansing concepts
that are gentle for the consumers and the planet.
“GlucoTain GEM is a robust yet precious innovation for advancing products in a more sustainable
direction. It is literally pushing the bubble further on cleansing, opening up new possibilities for the
industry to overcome usual difficulties in developing mild but concentrated or solid rinse-off
formulations and still achieve conditioning, delightful sensory for skin and hair. This glucamide
ticks important boxes on performance and environmental impact to ultimately support formulators
and consumers in making responsible choices,” comments Hermann Bach, Global Head of
Strategic Marketing and Innovation at Clariant.
More than ever, consumers are scrutinizing what they put on their skin and down the drain. At the
same time, solid and concentrated products are also on the rise as the world becomes more
conscious of reducing water and resource consumption. Such solid formats require less packaging
and address increasing consumer focus on using less water, on longer-lasting easy-to-dose
products, and on more sustainable packaging and transport footprints.
GlucoTain GEM aids the transition to more sustainable beauty, supporting effortless formulating of
solid and concentrated high RCI and environmental label-compliant compositions that reduce
water use and packaging. The pure, concentrated glucamide is sulfate-free and based on nonfood
competing sunflower oil and sugar syrup. These are sourced in Europe to ensure close
proximity to the production site. The ingredient has very low water content, is 100% biodegradable,
and has a low carbon footprint¹.

On the performance side, GlucoTain GEM is salt-free nonionic material. It enables formulators to
impart incredible foam to skin and hair products that are easy to dilute, achieving a creamy
whipped-like consistency which is easy to spread, and also quick and easy to rinse off. The afterfeel
is pampering and protective. All these benefits stem from its robust, rich structure which is
highly compatible with the various ingredients in the chassis of rinse-off soap, bath and shower
To demonstrate its potential, Clariant follows the trend of solid water-less formulation systems with
the development of an environmental label-compliant conditioner bar with >99.5% RCI. The
concept “GEM conditioner – as precious as your hair” is shown to have restorative and
conditioning effects on damaged hair.
Visitors to in-cosmetics Global 2022 can find out more at the on-show Formulation Lab 2 on April
6, 2022:

Environmental label compliant natural conditioner bar with GlucoTain GEM
Svenja Wenski, Technical Application Manager
April 6, 12:30 h – 13:30 in Formulation Lab 2

Visitors can also get a deep-dive on technical details at the following presentation:

GlucoTain GEM, from sugar crystals to waterless concentrated multifaceted surfactant
Svenja Wenski, Technical Application Manager and Aleksandra Zmiric, Technical
Application and Marketing Development Manager
April 7, 11h-11:30 h in the Sustainability Corner

For more information meet the team at Booth E70 or visit the new product page of Glucotain GEM.

¹in comparison with market alternatives CABP and Cetyl-APG: Low-carbon footprint surfactants for a Net-Zero push, H&PCT